"The Marketing Engineering Imperative: Introduction to the Special Issue."

Gary L. Lilien, Arvind Rangaswamy (2001)

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DOI: 10.1287/INTE.31.3S.1.9679

access: closed

type: Journal Article

metadata version: 2017-05-27

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Gary L. Lilien, Arvind Rangaswamy:
The Marketing Engineering Imperative: Introduction to the Special Issue. Interfaces 31(3-Supplement): S1-S7 (2001)

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