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ORCIDMarketing, 1993
- Jehoshua Eliashberg, Gary L. Lilian:
Marketing. Handbooks in operations research and management science 5, North-Holland 1993, ISBN 978-0-444-88957-7 - Jehoshua Eliashberg, Gary L. Lilien:
Preface. vii-viii - Jehoshua Eliashberg, Gary L. Lilien:
Chapter 1 Mathematical marketing models: Some historical perspectives and future projections. 3-23 - John H. Roberts
, Gary L. Lilien:
Chapter 2 Explanatory and predictive models of consumer behavior. 27-82 - Kim P. Corfman, Sunil Gupta:
Chapter 3 Mathematical models of group choice and negotiations. 83-142 - K. Sridhar Moorthy:
Chapter 4 Competitive marketing strategies: Game-theoretic models. 143-190 - Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai:
Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature. 193-257 - Lee G. Cooper:
Chapter 6 Market-share models. 259-314 - Glen L. Urban:
Chapter 7 Pretest market forecasting. 315-348 - Vijay Mahajan, Eitan Muller, Frank M. Bass:
Chapter 8 New-product diffusion models. 349-408 - Dominique M. Hanssens, Leonard J. Parsons:
Chapter 9 Econometric and time-series market response models. 409-464 - Paul E. Green, Abba M. Krieger:
Chapter 10 Conjoint analysis with product-positioning applications. 467-515 - Vithala R. Rao:
Chapter 11 Pricing models in marketing. 517-552 - Robert C. Blattberg, Scott A. Neslin:
Chapter 12 Sales promotion models. 553-609 - Anne T. Coughlan:
Chapter 13 Salesforce compensation: A review of MS/OR advances. 611-651 - Mark B. Vandenbosch, Charles B. Weinberg:
Chapter 14 Salesforce operations. 653-694 - Hubert Gatignon:
Chapter 15 Marketing-mix models. 697-732 - Arvind Rangaswamy:
Chapter 16 Marketing decision models: From linear programs to knowledge-based systems. 733-771 - Yoram (Jerry) Wind, Gary L. Lilien:
Chapter 17 Marketing strategy models. 773-826 - Jehoshua Eliashberg, Richard Steinberg:
Chapter 18 Marketing-production joint decision-making. 827-880
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