"Chapter 12 Sales promotion models."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Robert C. Blattberg, Scott A. Neslin (1993)

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DOI: 10.1016/S0927-0507(05)80035-0

access: closed

type: Part in Book or Collection

metadata version: 2020-05-11

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Robert C. Blattberg, Scott A. Neslin:
Chapter 12 Sales promotion models. Marketing 1993: 553-609

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