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"Effective Marketing Science Applications: Insights from the ISMS-MSI ..."

Gary L. Lilien, John H. Roberts, Venkatesh Shankar (2013)

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DOI: 10.1287/MKSC.1120.0756

access: closed

type: Journal Article

metadata version: 2020-05-14

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Gary L. Lilien, John H. Roberts, Venkatesh Shankar:
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. Mark. Sci. 32(2): 229-245 (2013)

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