"DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. ..."

Gary L. Lilien et al. (2004)

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DOI: 10.1287/ISRE.1040.0026

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type: Journal Article

metadata version: 2024-10-06

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Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen, Katrin Starke:
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception. Inf. Syst. Res. 15(3): 216-235 (2004)

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