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ORCIDOlivier Toubia
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2020 – today
- 2023
[j14]Jeffrey D. Shulman
, Olivier Toubia, Raena Saddler:
Editorial: Marketing's Role in the Evolving Discipline of Product Management. Mark. Sci. 42(1): 1-5 (2023)- [i2]George Gui, Olivier Toubia:
The Challenge of Using LLMs to Simulate Human Behavior: A Causal Inference Perspective. CoRR abs/2312.15524 (2023) - 2022
- [j13]Olivier Toubia:
Editorial: A New Chapter or a New Page for Marketing Science? Mark. Sci. 41(1): 1-6 (2022) - [j12]Ryan Dew, Asim Ansari, Olivier Toubia:
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design. Mark. Sci. 41(2): 401-425 (2022) - [j11]Anocha Aribarg, Tat Y. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur:
Editorial: Next Steps for Frontiers in Marketing Science. Mark. Sci. 41(5): 871-872 (2022) - 2021
- [j10]Jia Liu, Olivier Toubia, Shawndra Hill:
Content-Based Model of Web Search Behavior: An Application to TV Show Search. Manag. Sci. 67(10): 6378-6398 (2021) - [i1]Yanou Ramon, Tom Vermeire, Olivier Toubia, David Martens, Theodoros Evgeniou:
Understanding Consumer Preferences for Explanations Generated by XAI Algorithms. CoRR abs/2107.02624 (2021)
2010 – 2019
- 2018
- [j9]Jia Liu, Olivier Toubia:
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries. Mark. Sci. 37(6): 930-952 (2018) - 2017
- [j8]Olivier Toubia, Oded Netzer:
Idea Generation, Creativity, and Prototypicality. Mark. Sci. 36(1): 1-20 (2017) - 2014
- [j7]Olivier Toubia, Jacob Goldenberg, Rosanna Garcia:
Improving Penetration Forecasts Using Social Interactions Data. Manag. Sci. 60(12): 3049-3066 (2014) - 2013
- [j6]Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquié:
Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters. Manag. Sci. 59(3): 613-640 (2013) - [j5]Olivier Toubia, Andrew T. Stephen:
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? Mark. Sci. 32(3): 368-392 (2013) - 2012
- [j4]Olivier Toubia, Martijn G. de Jong, Daniel Stieger, Johann Füller:
Measuring Consumer Preferences Using Conjoint Poker. Mark. Sci. 31(1): 138-156 (2012)
2000 – 2009
- 2009
- [j3]Peter Jarnebrant, Olivier Toubia, Eric Johnson:
The Silver Lining Effect: Formal Analysis and Experiments. Manag. Sci. 55(11): 1832-1841 (2009) - [j2]Andrew T. Stephen, Olivier Toubia:
Explaining the power-law degree distribution in a social commerce network. Soc. Networks 31(4): 262-270 (2009) - 2008
- [j1]Jacob D. Abernethy, Theodoros Evgeniou, Olivier Toubia, Jean-Philippe Vert:
Eliciting Consumer Preferences Using Robust Adaptive Choice Questionnaires. IEEE Trans. Knowl. Data Eng. 20(2): 145-155 (2008)
Coauthor Index
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