"Idea Generation, Creativity, and Prototypicality."

Olivier Toubia, Oded Netzer (2017)

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DOI: 10.1287/MKSC.2016.0994

access: closed

type: Journal Article

metadata version: 2020-05-14

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Olivier Toubia, Oded Netzer:
Idea Generation, Creativity, and Prototypicality. Mark. Sci. 36(1): 1-20 (2017)

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