"Editorial: A New Chapter or a New Page for Marketing Science?"

Olivier Toubia (2022)

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DOI: 10.1287/MKSC.2021.1338

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type: Journal Article

metadata version: 2022-02-23

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Olivier Toubia:
Editorial: A New Chapter or a New Page for Marketing Science? Mark. Sci. 41(1): 1-6 (2022)

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