"Measuring Consumer Preferences Using Conjoint Poker."

Olivier Toubia et al. (2012)

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DOI: 10.1287/MKSC.1110.0672

access: closed

type: Journal Article

metadata version: 2020-05-14

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Olivier Toubia, Martijn G. de Jong, Daniel Stieger, Johann Füller:
Measuring Consumer Preferences Using Conjoint Poker. Mark. Sci. 31(1): 138-156 (2012)

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