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Jan-Benedict E. M. Steenkamp

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Journal Articles

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2014
[j3]
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  - journals/mktsci/SteenkampG14
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  - https://dblp.org/rec/journals/mktsci/SteenkampG14
Jan-Benedict E. M. Steenkamp, Inge Geyskens:
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning. Mark. Sci. 33(1): 6-26 (2014)
2013
[j2]
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  - journals/mansci/KalaignanamKST13
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Kartik Kalaignanam, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli:
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective. Manag. Sci. 59(3): 748-769 (2013)
2009
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  - journals/mktsci/JongSV09
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Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp:
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. Mark. Sci. 28(4): 674-689 (2009)

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