"The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective."

Kartik Kalaignanam et al. (2013)

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DOI: 10.1287/MNSC.1120.1565

access: closed

type: Journal Article

metadata version: 2024-10-06

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Kartik Kalaignanam, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli:
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective. Manag. Sci. 59(3): 748-769 (2013)

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