"A Model for the Construction of Country-Specific Yet Internationally ..."

Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp (2009)

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DOI: 10.1287/MKSC.1080.0439

access: closed

type: Journal Article

metadata version: 2020-05-14

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Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp:
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. Mark. Sci. 28(4): 674-689 (2009)

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