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Jihoon (Jay) Kim

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Journal Articles

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2022
[j5]
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Jihoon (Jay) Kim, Taeyeon Kim, Bartosz W. Wojdynski, Hyoyeun Jun:
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers. Telematics Informatics 71: 101831 (2022)
2020
[j4]
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Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim:
Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism. Online Inf. Rev. 44(3): 685-704 (2020)
2018
[j3]
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Joe Phua, Jihoon (Jay) Kim:
Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands. Telematics Informatics 35(5): 1524-1533 (2018)
2017
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Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim:
Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat. Comput. Hum. Behav. 72: 115-122 (2017)
[j1]
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Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim:
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics Informatics 34(1): 412-424 (2017)

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