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"Getting a little too personal? Positive and negative effects of ..."

Jihoon (Jay) Kim et al. (2022)

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DOI: 10.1016/J.TELE.2022.101831

access: closed

type: Journal Article

metadata version: 2022-07-24

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  - https://dblp.org/rec/journals/tele/KimKWJ22
Jihoon (Jay) Kim, Taeyeon Kim, Bartosz W. Wojdynski, Hyoyeun Jun:
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers. Telematics Informatics 71: 101831 (2022)

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