"Gratifications of using Facebook, Twitter, Instagram, or Snapchat to ..."

Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim (2017)

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DOI: 10.1016/J.TELE.2016.06.004

access: closed

type: Journal Article

metadata version: 2020-10-26

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Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim:
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics Informatics 34(1): 412-424 (2017)

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