"Pro-veganism on Instagram: Effects of user-generated content (UGC) types ..."

Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim (2020)

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DOI: 10.1108/OIR-06-2019-0213

access: closed

type: Journal Article

metadata version: 2020-10-26

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Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim:
Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism. Online Inf. Rev. 44(3): 685-704 (2020)

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