"Starring in your own Snapchat advertisement: Influence of self-brand ..."

Joe Phua, Jihoon (Jay) Kim (2018)

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DOI: 10.1016/J.TELE.2018.03.020

access: closed

type: Journal Article

metadata version: 2020-02-24

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Joe Phua, Jihoon (Jay) Kim:
Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands. Telematics Informatics 35(5): 1524-1533 (2018)

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