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2020 – today
- 2024
[c7]Hyesoo Lee, Panagiotis Adamopoulos, Vilma Georgia Todri, Anindya Ghose:
The Impact of Generative AI on Advertising Effectiveness. ICIS 2024- 2022
- [j5]Vilma Todri
:
Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior. Mark. Sci. 41(1): 7-18 (2022) - 2021
- [j4]Panagiotis Adamopoulos, Vilma Todri, Anindya Ghose:
Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process. Inf. Syst. Res. 32(1): 238-267 (2021) - 2020
- [j3]Vilma Todri, Anindya Ghose, Param Vir Singh:
Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel. Inf. Syst. Res. 31(1): 102-125 (2020)
2010 – 2019
- 2018
- [j2]Panagiotis Adamopoulos, Anindya Ghose, Vilma Todri:
The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms. Inf. Syst. Res. 29(3): 612-640 (2018) - [c6]Panagiotis Adamopoulos, Anindya Ghose, Vilma Todri:
Demand Effects of the Internet-of-Things Sales Channel. ICIS 2018 - 2017
- [c5]Anindya Ghose, Param Vir Singh, Vilma Todri:
Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics. ICIS 2017 - 2016
- [j1]Anindya Ghose, Vilma Todri-Adamopoulos:
Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior. MIS Q. 40(4): 889-910 (2016) - 2015
- [c4]Panagiotis Adamopoulos, Vilma Todri:
The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. KDD 2015: 1641-1650 - [c3]Panagiotis Adamopoulos, Vilma Todri:
Personality-Based Recommendations: Evidence from Amazon.com. RecSys Posters 2015 - 2014
- [c2]Panagiotis Adamopoulos, Vilma Todri:
Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media. ICIS 2014 - [c1]Vilma Todri, Panagiotis Adamopoulos:
Social Commerce: An Empirical Examination of the Antecedents and Consequences of Commerce in Social Network Platforms. ICIS 2014
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