"Toward a Digital Attribution Model: Measuring the Impact of Display ..."

Anindya Ghose, Vilma Todri-Adamopoulos (2016)

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DOI: 10.25300/MISQ/2016/40.4.05

access: closed

type: Journal Article

metadata version: 2023-11-30

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Anindya Ghose, Vilma Todri-Adamopoulos:
Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior. MIS Q. 40(4): 889-910 (2016)

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