"Social Media Analytics: The Effectiveness of Promotional Events on Brand ..."

Panagiotis Adamopoulos, Vilma Todri (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2015-03-24

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Panagiotis Adamopoulos, Vilma Todri:
Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media. ICIS 2014

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