"Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance ..."

Vilma Todri, Anindya Ghose, Param Vir Singh (2020)

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DOI: 10.1287/ISRE.2019.0877

access: closed

type: Journal Article

metadata version: 2020-05-04

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Vilma Todri, Anindya Ghose, Param Vir Singh:
Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel. Inf. Syst. Res. 31(1): 102-125 (2020)

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