"The Effectiveness of Marketing Strategies in Social Media: Evidence from ..."

Panagiotis Adamopoulos, Vilma Todri (2015)

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DOI: 10.1145/2783258.2788597

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-15

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Panagiotis Adamopoulos, Vilma Todri:
The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. KDD 2015: 1641-1650

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