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2020 – today
- 2024
[j9]Wilfred Amaldoss
, Jinzhao Du, Woochoel Shin:
Pricing Strategy of Competing Media Platforms. Mark. Sci. 43(3): 488-505 (2024)- 2023
- [j8]Jiwoong Shin, Woochoel Shin:
A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency. Manag. Sci. 69(8): 4481-4497 (2023) - [j7]Sungsik Park, Woochoel Shin, Jinhong Xie:
Disclosure in Incentivized Reviews: Does It Protect Consumers? Manag. Sci. 69(11): 7009-7021 (2023) - 2021
- [j6]Sungsik Park, Woochoel Shin, Jinhong Xie:
The Fateful First Consumer Review. Mark. Sci. 40(3): 481-507 (2021) - [j5]Wilfred Amaldoss, Jinzhao Du, Woochoel Shin:
Media Platforms' Content Provision Strategies and Sources of Profits. Mark. Sci. 40(3): 527-547 (2021)
2010 – 2019
- 2015
- [j4]Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin:
Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. Manag. Sci. 61(3): 507-519 (2015) - [j3]Woochoel Shin:
Keyword Search Advertising and Limited Budgets. Mark. Sci. 34(6): 882-896 (2015) - 2014
- [j2]Preyas S. Desai, Woochoel Shin, Richard Staelin:
The Company That You Keep: When to Buy a Competitor's Keyword. Mark. Sci. 33(4): 485-508 (2014) - 2011
- [j1]Wilfred Amaldoss, Woochoel Shin:
Competing for Low-End Markets. Mark. Sci. 30(5): 776-788 (2011)
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