"A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency."

Jiwoong Shin, Woochoel Shin (2023)

> Home

Details and statistics

DOI: 10.1287/MNSC.2022.4605

access: closed

type: Journal Article

metadata version: 2024-01-13

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/ShinS23
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/ShinS23
Jiwoong Shin, Woochoel Shin:
A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency. Manag. Sci. 69(8): 4481-4497 (2023)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.