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International Journal of Online Marketing, Volume 12
Volume 12, Number 1, 2022
- Anshu Rani, Arijit Roy, Maria Boaler, Itam Urmila Jagadeeswari:
Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers. 1-16 - Rania B. Mostafa, Hassan Naim Hannouf:
Determinants of Online Purchase Intention of Apparel Products in Lebanon. 1-18 - Francis Kofi Sobre Frimpong, Eric M. Hope, Linda Anane-Donkor:
Investigating Marketing Communication Mix on Brand Performance Indicators: Evidence From the Financial Services Sector in Ghana. 1-21 - Anoop George, Manu Melwin Joy, Muhammad Sajid, Muhammed Nowfal S.:
Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context. 1-14 - Cara Peters, Charles D. Bodkin:
Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews. 1-15 - Radhika Aggarwal, Sanjiv Mittal:
Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands. 1-19 - Lakshmi Satya Rayasam, Varsha Khattri:
Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude. 1-14 - John Serbe Marfo, Matilda Kokui Owusu-Bio, Pasty Asamoah:
The Effect of Self-Service Technologies on Customer Experiences in Banking: The Case of Ghana. 1-18 - Mahima Shukla, Rahul Gupta:
Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook. 1-22 - Raja Ahmed Jamil, Abdul Qayyum, Mohammad Saeed Lodhi:
Skepticism Toward Online Advertising: Causes, Consequences, and Remedial Moderators. 1-21 - Kirti Sharma, Pankaj Madan:
Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality. 1-14 - Abu H. Ayob, Siti Daleela Mohd Wahid, Nor Asiah Omar:
Does Personality Influence the Frequency of Online Purchase Behavior? 1-15 - Abdul Waheed, Nargis Afzal, Muhammad Faisal Shahzad, Farrah Arif, Muhammad Usman, Yasir Rashid:
Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. 1-14 - Prakrit Saikia, Himadri Barman:
A Systematic Analysis of Content Structural Efficiency for Estimating Higher Educational Institution Engagement Over Facebook. 1-21 - Sailaja Bohara, Ashulekha Gupta, Diksha Panwar:
Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques. 1-18 - Yasmeen Elsantil, Riyad Eid, Khaled Bedair:
The Impact of Credibility Attributes on Consumer Intention to Adopt Information on Social Networking Sites: Application to Tourism Services. 1-22 - Nur Özer Canarslan, Gülfidan Baris:
Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes. 1-21
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