"Impact of Social Media Marketing Activities on Purchase Intentions via ..."

Radhika Aggarwal, Sanjiv Mittal (2022)

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DOI: 10.4018/IJOM.299402

access: open

type: Journal Article

metadata version: 2022-10-24

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Radhika Aggarwal, Sanjiv Mittal:
Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands. Int. J. Online Mark. 12(1): 1-19 (2022)

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