"Exploring the Impact of E-Marketing on Consumers' Online Cognitive and ..."

Abdul Waheed et al. (2022)

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DOI: 10.4018/IJOM.299397

access: open

type: Journal Article

metadata version: 2024-06-27

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Abdul Waheed, Nargis Afzal, Muhammad Faisal Shahzad, Farrah Arif, Muhammad Usman, Yasir Rashid:
Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. Int. J. Online Mark. 12(1): 1-14 (2022)

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