"Investigating Marketing Communication Mix on Brand Performance Indicators: ..."

Francis Kofi Sobre Frimpong, Eric M. Hope, Linda Anane-Donkor (2022)

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DOI: 10.4018/IJOM.299400

access: open

type: Journal Article

metadata version: 2022-10-24

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  - journals/ijom/FrimpongHA22
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  - https://dblp.org/rec/journals/ijom/FrimpongHA22
Francis Kofi Sobre Frimpong, Eric M. Hope, Linda Anane-Donkor:
Investigating Marketing Communication Mix on Brand Performance Indicators: Evidence From the Financial Services Sector in Ghana. Int. J. Online Mark. 12(1): 1-21 (2022)

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