"Social Media Influencer Endorsement: How Attitude Towards Endorsement ..."

Lakshmi Satya Rayasam, Varsha Khattri (2022)

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DOI: 10.4018/IJOM.299403

access: open

type: Journal Article

metadata version: 2022-10-24

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Lakshmi Satya Rayasam, Varsha Khattri:
Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude. Int. J. Online Mark. 12(1): 1-14 (2022)

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