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Publication search results
found 17 matches
- 2016
- Sherein Hamed Abou-Warda:
The Impact of Social Relationships on Online Word-of-Mouth and Knowledge Sharing in Social Network Sites: An Empirical Study. Int. J. Online Mark. 6(1): 1-23 (2016) - Said Al-Hasan, Brychan C. Thomas, Ayman Mansour:
Internet Adoption and International Marketing in the Jordanian Banking Sector. Int. J. Online Mark. 6(2): 34-48 (2016) - Barry Ardley, Jialin Hardwick, Lauriane Delarue, Nick Taylor:
Mobile Phone Purchasing and Brand Presence on Facebook. Int. J. Online Mark. 6(2): 18-33 (2016) - Elisa Arrigo:
Deriving Competitive Intelligence from Social Media: Microblog Challenges and Opportunities. Int. J. Online Mark. 6(2): 49-61 (2016) - Katherine Barnet, Sharmila Pixy Ferris:
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media? Int. J. Online Mark. 6(3): 50-61 (2016) - Gordon Bowen, Richard Bowen:
Differences and Similarities: Brand Trust Offline and Online. Int. J. Online Mark. 6(1): 54-82 (2016) - Abhinita Daiya, Subhadip Roy:
User and Firm Generated Content on Online Social Media: A Review and Research Directions. Int. J. Online Mark. 6(3): 34-49 (2016) - Bela Florenthal, Mike Chen-Ho Chao:
A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter. Int. J. Online Mark. 6(4): 54-72 (2016) - Md Abdul Hai, Mohammad Masudur Rahman:
Measuring the Satisfaction Levels of Mobile Financial Services Users in Bangladesh: An Empirical Study. Int. J. Online Mark. 6(1): 24-33 (2016) - Gyaneshwar Singh Kushwaha, Mukesh Kaushal:
E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes. Int. J. Online Mark. 6(4): 36-53 (2016) - Rebecca Liu, Aysegul Eda Kop:
Does Social Media Really Help?: From Customer Involvement to New Product Success. Int. J. Online Mark. 6(3): 15-33 (2016) - Nariman Pahlavanyali, Seyyed Mohammad Hossein Momeni:
An Empirical Study on Predicting User Acceptance of Online Apparel Shopping in Iran. Int. J. Online Mark. 6(1): 34-53 (2016) - S. M. Riad Shams:
Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry. Int. J. Online Mark. 6(2): 1-17 (2016) - Muneeza Shoaib, Hameedah Sayani:
Online Shopping: Exploring Perceptions of Digital Natives in the United Arab Emirates. Int. J. Online Mark. 6(4): 12-35 (2016) - Francesco Sofo, Michelle Sofo:
The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud. Int. J. Online Mark. 6(3): 1-14 (2016) - Marios D. Sotiriadis:
The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations. Int. J. Online Mark. 6(2): 62-77 (2016) - Amira Trabelsi Zoghlami, Karim Ben Yahia, Mourad Touzani:
Corporate Reputation and C2C Websites: An Exploratory Approach. Int. J. Online Mark. 6(4): 1-11 (2016)
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