"A Cross-Cultural Comparison of a Global Brand's Strategies on ..."

Bela Florenthal, Mike Chen-Ho Chao (2016)

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DOI: 10.4018/IJOM.2016100104

access: closed

type: Journal Article

metadata version: 2020-09-17

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Bela Florenthal, Mike Chen-Ho Chao:
A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter. Int. J. Online Mark. 6(4): 54-72 (2016)

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