"Does Social Media Really Help?: From Customer Involvement to New Product ..."

Rebecca Liu, Aysegul Eda Kop (2016)

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DOI: 10.4018/IJOM.2016070102

access: closed

type: Journal Article

metadata version: 2023-09-30

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Rebecca Liu, Aysegul Eda Kop:
Does Social Media Really Help?: From Customer Involvement to New Product Success. Int. J. Online Mark. 6(3): 15-33 (2016)

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