"User and Firm Generated Content on Online Social Media: A Review and ..."

Abhinita Daiya, Subhadip Roy (2016)

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DOI: 10.4018/IJOM.2016070103

access: closed

type: Journal Article

metadata version: 2023-09-30

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Abhinita Daiya, Subhadip Roy:
User and Firm Generated Content on Online Social Media: A Review and Research Directions. Int. J. Online Mark. 6(3): 34-49 (2016)

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