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Publication search results
found 18 matches
- 2021
- Ali Ahmed Abdelkader
, Reham Shawky Ebrahim:
Decomposing Customer Engagement Effect Between Marketer- and User-Generated Content and Repurchase Intention in the Online Airline Service Community. Int. J. Online Mark. 11(4): 1-22 (2021) - Bandar Khalaf Alharthey:
How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA. Int. J. Online Mark. 11(1): 14-38 (2021) - Amina I. Ayodeji-Ogundiran, Darrell Norman Burrell, Eugene J. M. Lewis:
Strategic Adaptive Leadership and Emerging Approaches to Online Marketing of a US Small Business Real Estate Firm in Response to COVID-19. Int. J. Online Mark. 11(3): 1-14 (2021) - Biswajit Biswas, Manas Kumar Sanyal, Tuhin Mukherjee:
Feedback Analysis for Digital Marketing in India: Empirical Study on Amazon.in, Flipkart, and Snapdeal. Int. J. Online Mark. 11(1): 78-88 (2021) - Nasser Fathi Easa, Soumaya Mounir Kaakour:
A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context. Int. J. Online Mark. 11(3): 15-33 (2021) - Riyad Eid:
Implementing Modern Human Resources Strategies in the Public Sector: The Case of Implementing Internal Branding in Large Organizations. Int. J. Online Mark. 11(2): 1-16 (2021) - Aysegül Sagkaya Güngör, Yusuf Ihsan Kurt:
An Islamic Bank's Customers' Approach to Gamify Mobile Banking: UTAUT2 Model Extended. Int. J. Online Mark. 11(4): 23-40 (2021) - Aysegül Sagkaya Güngör, Dursun Yener, Mertcan Tasçioglu:
Wanna Be a Friend on Social Media?: Effect of Communication Style on Consumers. Int. J. Online Mark. 11(3): 64-79 (2021) - Mansi Gupta, Alka Sharma:
Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions: Case of eWallet. Int. J. Online Mark. 11(1): 62-77 (2021) - Barween Hikmat Al Kurdi, Muhammad Turki Alshurideh:
Facebook Advertising as a Marketing Tool: Examining the Influence on Female Cosmetic Purchasing Behaviour. Int. J. Online Mark. 11(2): 52-74 (2021) - Shu-Hsien Liao, Wei-Lun Chiu:
Investigating the Behaviors of Mobile Games and Online Streaming Users for Online Marketing Recommendations. Int. J. Online Mark. 11(1): 39-61 (2021) - Simran Kaur Madan, Payal Shrivastava Kapoor:
Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory. Int. J. Online Mark. 11(2): 32-51 (2021) - Anupreet Kaur Mokha:
Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. Int. J. Online Mark. 11(3): 34-50 (2021) - Albérico Travassos Rosário:
E-Mail Marketing: Research and Challenges. Int. J. Online Mark. 11(4): 63-83 (2021) - Heba Sadek:
Social Media Advertising Influence on Users' Responses: Egypt. Int. J. Online Mark. 11(1): 1-13 (2021) - Syed Afzal Moshadi Shah, Muhammad Shujjah-Ul-Islam Jadoon, Muhammad Tahir, Jamil Anwar:
Examining the Trust-Based Consumer Decision-Making Model for Online Purchases in Pakistan. Int. J. Online Mark. 11(4): 41-62 (2021) - Meng Tao, Faizan Alam, Muhammad Zahid Nawaz, Jashim Khan:
The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty: The Perspective From OTA Platforms. Int. J. Online Mark. 11(2): 17-31 (2021) - Bejoy John Thomas:
Microcelebrities: The New Celebrities in the Digital Era. Int. J. Online Mark. 11(3): 51-63 (2021)
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