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ORCIDInternational Journal of Online Marketing, Volume 11
Volume 11, Number 1, 2021
- Heba Sadek:
Social Media Advertising Influence on Users' Responses: Egypt. 1-13 - Bandar Khalaf Alharthey:
How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA. 14-38 - Shu-Hsien Liao, Wei-Lun Chiu:
Investigating the Behaviors of Mobile Games and Online Streaming Users for Online Marketing Recommendations. 39-61 - Mansi Gupta, Alka Sharma:
Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions: Case of eWallet. 62-77 - Biswajit Biswas
, Manas Kumar Sanyal, Tuhin Mukherjee:
Feedback Analysis for Digital Marketing in India: Empirical Study on Amazon.in, Flipkart, and Snapdeal. 78-88
Volume 11, Number 2, 2021
- Riyad Eid:
Implementing Modern Human Resources Strategies in the Public Sector: The Case of Implementing Internal Branding in Large Organizations. 1-16 - Meng Tao, Faizan Alam, Muhammad Zahid Nawaz, Jashim Khan:
The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty: The Perspective From OTA Platforms. 17-31 - Simran Kaur Madan, Payal Shrivastava Kapoor:
Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory. 32-51 - Barween Hikmat Al Kurdi, Muhammad Turki Alshurideh:
Facebook Advertising as a Marketing Tool: Examining the Influence on Female Cosmetic Purchasing Behaviour. 52-74
Volume 11, Number 3, 2021
- Amina I. Ayodeji-Ogundiran, Darrell Norman Burrell, Eugene J. M. Lewis:
Strategic Adaptive Leadership and Emerging Approaches to Online Marketing of a US Small Business Real Estate Firm in Response to COVID-19. 1-14 - Nasser Fathi Easa, Soumaya Mounir Kaakour:
A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context. 15-33 - Anupreet Kaur Mokha:
Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. 34-50 - Bejoy John Thomas:
Microcelebrities: The New Celebrities in the Digital Era. 51-63 - Aysegül Sagkaya Güngör, Dursun Yener, Mertcan Tasçioglu:
Wanna Be a Friend on Social Media?: Effect of Communication Style on Consumers. 64-79
Volume 11, Number 4, 2021
- Ali Ahmed Abdelkader, Reham Shawky Ebrahim:
Decomposing Customer Engagement Effect Between Marketer- and User-Generated Content and Repurchase Intention in the Online Airline Service Community. 1-22 - Aysegül Sagkaya Güngör, Yusuf Ihsan Kurt:
An Islamic Bank's Customers' Approach to Gamify Mobile Banking: UTAUT2 Model Extended. 23-40 - Syed Afzal Moshadi Shah, Muhammad Shujjah-Ul-Islam Jadoon, Muhammad Tahir, Jamil Anwar:
Examining the Trust-Based Consumer Decision-Making Model for Online Purchases in Pakistan. 41-62 - Albérico Travassos Rosário:
E-Mail Marketing: Research and Challenges. 63-83
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