"Decomposing Customer Engagement Effect Between Marketer- and ..."

Ali Ahmed Abdelkader, Reham Shawky Ebrahim (2021)

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DOI: 10.4018/IJOM.2021100101

access: closed

type: Journal Article

metadata version: 2024-10-06

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Ali Ahmed Abdelkader, Reham Shawky Ebrahim:
Decomposing Customer Engagement Effect Between Marketer- and User-Generated Content and Repurchase Intention in the Online Airline Service Community. Int. J. Online Mark. 11(4): 1-22 (2021)

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