• case-insensitive prefix search: default
  e.g., sig matches "SIGIR" as well as "signal"
• exact word search: append dollar sign ($) to word
  e.g., graph$ matches "graph", but not "graphics"
• boolean and: separate words by space
  e.g., codd model
• boolean or: connect words by pipe symbol (|)
  e.g., graph|network

Update May 7, 2017: Please note that we had to disable the phrase search operator (.) and the boolean not operator (-) due to technical problems. For the time being, phrase search queries will yield regular prefix search result, and search terms preceded by a minus will be interpreted as regular (positive) search terms.

found 20 matches

• 2020
• 
  Hadeel Bahjat Al-Haddad, Mohammad Hasan Galib:
  A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions. Int. J. Online Mark. 10(3): 62-89 (2020)
• 
  Eman Ali Alghamdi, Naima Bogari:
  The Impact of Social Media Platforms "Instagram" and "Snapchat" on the Purchasing Decision - Structural Equation Modelling Approach: Social Media Platforms. Int. J. Online Mark. 10(1): 72-94 (2020)
• 
  Bandar Khalaf Alharthey:
  The Role of Online Trust in Forming Online Shopping Intentions. Int. J. Online Mark. 10(1): 32-57 (2020)
• 
  Susana Bernardino, J. Freitas Santos, José Cadima Ribeiro, André Freitas:
  Determinants of the Effective Use of UGC (User-Generated Content) on Hotel Room Bookings by Portuguese Travellers. Int. J. Online Mark. 10(2): 30-43 (2020)
• 
  Jovanna Nathalie Cervantes-Guzmán:
  Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico. Int. J. Online Mark. 10(3): 34-47 (2020)
• 
  Rakesh Naidu Ganduri, E. Lokanadha Reddy, T. Narayana Reddy:
  Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest. Int. J. Online Mark. 10(3): 21-33 (2020)
• 
  Umar Farooq Gillani, Muhammad Ishfaq Khan, Manzar Waseem Ishaq, Kashif Aziz, Muhammad Nawas Akram:
  The Factors of Why the People of Pakistan Do Not Purchase Paid Apps. Int. J. Online Mark. 10(2): 44-56 (2020)
• 
  Yuvika Gupta, Samik Shome:
  Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women. Int. J. Online Mark. 10(3): 48-61 (2020)
• 
  Umama Nasrin Haque, Rabin Mazumder:
  A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. Int. J. Online Mark. 10(2): 1-16 (2020)
• 
  Tahir Iqbal:
  An Assessment of the Impact that Service Quality and Customer Satisfaction Possess on Customer Loyalty in Internet Banking. Int. J. Online Mark. 10(1): 58-71 (2020)
• 
  Tahir Iqbal:
  Best Customer Experience in E-Retailing: A Knowledge-Based Empirical Model. Int. J. Online Mark. 10(2): 57-73 (2020)
• 
  Utkal Khandelwal, Seemant Kumar Yadav, Yogesh Kumar:
  Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. Int. J. Online Mark. 10(1): 1-14 (2020)
• 
  Lorena Herrera López:
  A Closer Look at Direct Carrier Billing: Identifying the Determinants of Purchase and Use of a Mobile Game. Int. J. Online Mark. 10(4): 18-40 (2020)
• 
  Carol Yirong Lu, Michael W. Marek, Brendan T. Chen, I. Cheng Pai:
  An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. Int. J. Online Mark. 10(3): 1-20 (2020)
• 
  Vanitha Natesan, Sripriya Venkatesalu:
  Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City. Int. J. Online Mark. 10(4): 57-73 (2020)
• 
  Chand Prakash Saini:
  Difficulty in Transition: Study on Hindrances in Online Shopping for Potential Shoppers. Int. J. Online Mark. 10(2): 17-29 (2020)
• 
  Juin Ghosh Sarkar, Tuhin Mukherjee, Isita Lahiri:
  Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour: A Recent Empirical Study for Home Appliances. Int. J. Online Mark. 10(4): 74-86 (2020)
• 
  Abubaker Shaouf:
  The Role of Website Visual Design in Predicting Consumers' Purchase Intentions: An Empirical Study in a B2C Online Environment. Int. J. Online Mark. 10(4): 1-17 (2020)
• 
  M. Sadiq Sohail, Mehedi Hasan, Azlin Fathima Sohail:
  The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective. Int. J. Online Mark. 10(1): 15-31 (2020)
• 
  Vishal Verma, Swati Anand, Kushendra Mishra:
  The Pathos and Logos Affecting Online Purchasing Behavior: The Mediating Role of Logos. Int. J. Online Mark. 10(4): 41-56 (2020)