"Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico."

Jovanna Nathalie Cervantes-Guzmán (2020)

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DOI: 10.4018/IJOM.2020070103

access: closed

type: Journal Article

metadata version: 2022-01-08

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Jovanna Nathalie Cervantes-Guzmán:
Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico. Int. J. Online Mark. 10(3): 34-47 (2020)

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