"The Impact of Social Media Platforms "Instagram" and "Snapchat" on the ..."

Eman Ali Alghamdi, Naima Bogari (2020)

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DOI: 10.4018/IJOM.2020010105

access: closed

type: Journal Article

metadata version: 2020-09-17

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Eman Ali Alghamdi, Naima Bogari:
The Impact of Social Media Platforms "Instagram" and "Snapchat" on the Purchasing Decision - Structural Equation Modelling Approach: Social Media Platforms. Int. J. Online Mark. 10(1): 72-94 (2020)

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