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Anupreet Kaur Mokha

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2022
[j3]
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  - journals/ijebr/KumarM22
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  - https://dblp.org/rec/journals/ijebr/KumarM22
Pushpender Kumar, Anupreet Kaur Mokha:
Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry. Int. J. E Bus. Res. 18(1): 1-22 (2022)
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Anupreet Kaur Mokha, Pushpender Kumar:
Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach. J. Electron. Commer. Organ. 20(1): 1-21 (2022)
2021
[j1]
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Anupreet Kaur Mokha:
Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. Int. J. Online Mark. 11(3): 34-50 (2021)

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