"Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: ..."

Pushpender Kumar, Anupreet Kaur Mokha (2022)

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DOI: 10.4018/IJEBR.293292

access: open

type: Journal Article

metadata version: 2022-10-24

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Pushpender Kumar, Anupreet Kaur Mokha:
Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry. Int. J. E Bus. Res. 18(1): 1-22 (2022)

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