"Examining the Interconnections Between E-CRM, Customer Experience, ..."

Anupreet Kaur Mokha, Pushpender Kumar (2022)

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DOI: 10.4018/JECO.292474

access: open

type: Journal Article

metadata version: 2022-10-24

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Anupreet Kaur Mokha, Pushpender Kumar:
Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach. J. Electron. Commer. Organ. 20(1): 1-21 (2022)

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