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Florian Zettelmeyer

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Journal Articles

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2023
[j5]
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  - journals/mktsci/GordonMZ23
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  - https://dblp.org/rec/journals/mktsci/GordonMZ23
Brett R. Gordon, Robert Moakler, Florian Zettelmeyer:
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. Mark. Sci. 42(4): 768-793 (2023)
2022
[j4]
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  - journals/mansci/IsraeliSSZ22
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Ayelet Israeli, Fiona Scott-Morton, Jorge Silva-Risso, Florian Zettelmeyer:
How Market Power Affects Dynamic Pricing: Evidence from Inventory Fluctuations at Car Dealerships. Manag. Sci. 68(2): 895-916 (2022)
2019
[j3]
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  - journals/mktsci/GordonZBC19
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Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, Daniel Chapsky:
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. Mark. Sci. 38(2): 193-225 (2019)
2010
[j2]
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  - journals/mktsci/BusseSZ10
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Meghan R. Busse, Duncan Simester, Florian Zettelmeyer:
"The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry. Mark. Sci. 29(2): 268-290 (2010)
2009
[j1]
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  - journals/mktsci/ShafferZ09
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Greg Shaffer, Florian Zettelmeyer:
Comparative Advertising and In-Store Displays. Mark. Sci. 28(6): 1144-1156 (2009)

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