"A Comparison of Approaches to Advertising Measurement: Evidence from Big ..."

Brett R. Gordon et al. (2019)

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DOI: 10.1287/MKSC.2018.1135

access: closed

type: Journal Article

metadata version: 2020-05-14

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Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, Daniel Chapsky:
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. Mark. Sci. 38(2): 193-225 (2019)

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