"Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to ..."

Brett R. Gordon, Robert Moakler, Florian Zettelmeyer (2023)

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DOI: 10.1287/MKSC.2022.1413

access: closed

type: Journal Article

metadata version: 2024-04-01

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Brett R. Gordon, Robert Moakler, Florian Zettelmeyer:
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. Mark. Sci. 42(4): 768-793 (2023)

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