"Comparative Advertising and In-Store Displays."

Greg Shaffer, Florian Zettelmeyer (2009)

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DOI: 10.1287/MKSC.1090.0521

access: closed

type: Journal Article

metadata version: 2020-05-14

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Greg Shaffer, Florian Zettelmeyer:
Comparative Advertising and In-Store Displays. Mark. Sci. 28(6): 1144-1156 (2009)

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