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Vaishnavi Tunuguntla

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2023
[j2]
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  - https://dblp.org/rec/journals/eor/TunuguntlaRB23
Vaishnavi Tunuguntla, Krishanu Rakshit, Preetam Basu:
Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords. Eur. J. Oper. Res. 307(3): 1424-1440 (2023)
2019
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Vaishnavi Tunuguntla, Preetam Basu, Krishanu Rakshit, Debabrata Ghosh:
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay. Eur. J. Oper. Res. 276(1): 119-132 (2019)

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