"Sponsored search advertising and dynamic pricing for perishable products ..."

Vaishnavi Tunuguntla et al. (2019)

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DOI: 10.1016/J.EJOR.2018.12.026

access: closed

type: Journal Article

metadata version: 2025-01-19

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Vaishnavi Tunuguntla, Preetam Basu, Krishanu Rakshit, Debabrata Ghosh:
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay. Eur. J. Oper. Res. 276(1): 119-132 (2019)

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