"Bidding for an optimal portfolio of keywords in sponsored search ..."

Vaishnavi Tunuguntla, Krishanu Rakshit, Preetam Basu (2023)

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DOI: 10.1016/J.EJOR.2022.10.021

access: open

type: Journal Article

metadata version: 2023-05-13

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  - https://dblp.org/rec/journals/eor/TunuguntlaRB23
Vaishnavi Tunuguntla, Krishanu Rakshit, Preetam Basu:
Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords. Eur. J. Oper. Res. 307(3): 1424-1440 (2023)

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