"Decommoditization, Resonance Marketing, and Information Technology: An ..."

Nelson F. Granados et al. (2011)

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DOI: 10.2753/MIS0742-1222280203

access: closed

type: Journal Article

metadata version: 2022-06-10

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Nelson F. Granados, Robert J. Kauffman, Hsiangchu Lai, Huang-chi Lin:
Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict. J. Manag. Inf. Syst. 28(2): 39-74 (2011)

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